Getting the most out of reverse e-auction investment

Daesik Hur, Vincent A. Mabert, Janet L. Hartley

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

In 1990s, with dramatic price reductions, reverse e-auctions were projected to be a widely used procurement tool. However, not all buyers saw the economic benefits of reverse e-auctions and the current usage is more limited than expected. This study identifies important organizational characteristics that determine the net return of e-auction programs and addresses why adopters of e-auctions experience varying profitability levels from their usage. The first step in the study concentrated on gathering interview and archival data from five large U.S. manufacturing firms that have used reverse e-auctions. Based on the field study findings, controlled experiments were conducted using a simulation model to assess identified influential factors for e-auctions. Implications for supply managers are presented and future research directions are discussed.

Original languageEnglish
Pages (from-to)403-416
Number of pages14
JournalOmega
Volume35
Issue number4
DOIs
Publication statusPublished - 2007 Aug 1

Fingerprint

Auctions
Influential factors
Profitability
Manufacturing firms
Buyers
Economic benefits
Organizational characteristics
Managers
Field study
Simulation model
Procurement
Research directions
Experiment

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management

Cite this

Hur, Daesik ; Mabert, Vincent A. ; Hartley, Janet L. / Getting the most out of reverse e-auction investment. In: Omega. 2007 ; Vol. 35, No. 4. pp. 403-416.
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Getting the most out of reverse e-auction investment. / Hur, Daesik; Mabert, Vincent A.; Hartley, Janet L.

In: Omega, Vol. 35, No. 4, 01.08.2007, p. 403-416.

Research output: Contribution to journalArticle

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