"Good things come in lightweights": A group decision-making analysis comparing twitter on mobile communication devices to computer-mediated communication

Kyungsub S. Choi, Il Im, Byungho Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

This paper reports on a study of the effects of Twitter-enabied mobiie communication devices on group decision-making and group dynamics. One hundred and sixty-seven university students formed 44 groups under fwo distinct communication conditions: Twitter operating on mobiie communication devices (TMCD), and Google Groups online message boards (OMB) accessed through personal computers. Each group was tracked as if completed an assigned set of group decision-making tasks. The sfudy's results are analyzed throught media synchronicity theory and its distinction between conveyance and convergence communication processes. TMCD exhibifed significantly fewer conflicting (unfriendiy) messages and a greater number of intiatory messages than OMB. Moreover, with tasks involving convergence communication processes, TMCD achieved significantly higher levels of conformity and satisfaction than OMB. These results impty that hightweight, portable mobile communication devices (MCDs), enabled with Twitter or another similar inferface, complement conventional computer-mediated communication, offering an effective means or group decision-making.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages1077-1091
Number of pages15
Publication statusPublished - 2011 Dec 1
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: 2011 Dec 42011 Dec 7

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume2

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period11/12/411/12/7

All Science Journal Classification (ASJC) codes

  • Information Systems

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    Choi, K. S., Im, I., & Kim, B. (2011). "Good things come in lightweights": A group decision-making analysis comparing twitter on mobile communication devices to computer-mediated communication. In International Conference on Information Systems 2011, ICIS 2011 (pp. 1077-1091). (International Conference on Information Systems 2011, ICIS 2011; Vol. 2).