Group revenue management: A model for evaluating group profitability

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Although proprietary hotel revenue management systems may take group business into account, substantial research is not available on revenue management for groups. A series of formulas presented here shows how to calculate the expected contribution of a prospective group's offer. In particular, the decision on whether to accept a group's offer depends on the opportunity cost of transient business lost when the group's rooms are blocked. In the event that the group's offer falls short of covering that opportunity cost, the equations also indicate how much the group needs to offer to get the hotel to accept the business. Further equations show how to account for revenues from functions other than room purchases.

Original languageEnglish
Pages (from-to)260-271
Number of pages12
JournalCornell Hotel and Restaurant Administration Quarterly
Volume47
Issue number3
DOIs
Publication statusPublished - 2006 Aug 1

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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