As the mobile device and touch screen market grows continuously, the development of Haptic Technology is expected to give a boost to the touch screen market. The inertia based tactile reproduction technology applied to current device is contributing to the expansion of market. The purpose of this study is to analyze what kind of service and material is preferred for the tactile reproduction technology to be applied to mobile device. To carry out the research, 100 surveys were performed and priority based on the surveyed contents was analyzed as well as additional analysis for gender and age to subdivide the demand of the users. The user preference on which haptic technology should be applied first is on movie, reflecting the desire to sensual experience various contents provided by the movies. Users also preferred soft materials such as silk. They also preferred materials which are encountered in daily life such as hanji, plastic, or cotton. For the development of the study, further research on what situation and through what method should be applied for application of higher service is necessary.