Honey bee behavior: A multi-agent approach for multiple campaigns assignment problem

Satchidananda Dehuri, Sung Bae Cho, Alok Kumar Jagadev

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

This paper address a multi-agent approach using the behavior of honey bee to find out an optimal customer-campaign relationship under certain restrictions for the problem of multiple campaigns assignment. This NP-hard problem is one of the key issues in marketing when producing the optimal campaign. In personalized marketing it is very important to optimize the customer satisfaction and targeting efficiency. Using the behavior of honey bee a multi-agent approach is proposed to overcome the multiple recommendations problem that occur when several personalized campaigns conducting simultaneously. We measure the effectiveness of the propose method with two other methods known as RANDOM and INDEPENDENT using an artificially created customer-campaign preference matrix. Further a generalized Gaussian response suppression function is introduced and it differs among customer classes. An extensive simulation studies are carried out varying on the small to large scale of the customer-campaign assignment matrix and the percentage of recommendations. Computational result of the proposed method shows a clear edge vis-a-vis RANDOM and INDEPENDENT.

Original languageEnglish
Title of host publicationProceedings - 11th International Conference on Information Technology, ICIT 2008
Pages24-29
Number of pages6
DOIs
Publication statusPublished - 2008 Dec 1
Event11th International Conference on Information Technology, ICIT 2008 - Bhubaneswar, India
Duration: 2008 Dec 172008 Dec 20

Publication series

NameProceedings - 11th International Conference on Information Technology, ICIT 2008

Other

Other11th International Conference on Information Technology, ICIT 2008
CountryIndia
CityBhubaneswar
Period08/12/1708/12/20

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems
  • Software

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  • Cite this

    Dehuri, S., Cho, S. B., & Jagadev, A. K. (2008). Honey bee behavior: A multi-agent approach for multiple campaigns assignment problem. In Proceedings - 11th International Conference on Information Technology, ICIT 2008 (pp. 24-29). [4731292] (Proceedings - 11th International Conference on Information Technology, ICIT 2008). https://doi.org/10.1109/ICIT.2008.14