How CATV survive in the era of convergence?

J. Park, J. Song, B. Lee

Research output: Contribution to journalArticle

Abstract

The purpose of this paper is to analyze the case of the U.S. Pivot and to suggest an appropriate model including entry strategies and success factors for QPS of Cable TV. The telecommunication companies have been operating QPS including IPTV service, which enables them to cross over broadcasting areas. Due to this circumstance, the Cable TV operators are now concerned and are planning to add QPS with the mobile service. Based on the Porter's five forces model, an analytical framework has been proposed to MVNO in Cable TV industry in the United States. As a result of this study, MVNO in Cable TV industry has to have a clear killer application with their sufficient contents. Subsequently, the direction of the future Cable TV industry is proposed.

Original languageEnglish
Pages (from-to)748-752
Number of pages5
JournalWorld Academy of Science, Engineering and Technology
Volume38
Publication statusPublished - 2009 Feb

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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