How Do Consumers Perceive the Quality-of-Life Impact of Durable Goods? A Consumer Well-Being Model Based on the Consumption Life Cycle

Stephan Grzeskowiak, Dong Jin Lee, Grace B. Yu, M. Joseph Sirgy

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Consumer's overall perception of quality-of-life impact of a consumer durable (PQOLI) refers to consumer's subjective evaluation of the degree to which marketplace experiences related to a given product impacts one's overall quality of life (QOL). What are the factors that impact PQOLI? A model based on the concept of the consumption life cycle is developed to answer this question. The model posits that PQOLI is mostly influenced by satisfaction with product purchase, preparation, ownership, consumption, and maintenance experiences. In turn, the model also posits that with satisfaction with purchase, preparation, ownership, consumption, and maintenance are influenced by a set of consumption experiences. The data was collected using a sample of college students. Each respondent was randomly assigned to one of eight product categories: photo cameras, cell phones, athletic shoes, cologne, televisions, watches, sunglasses, and video consoles. The results were generally supportive of the model. Theoretical and managerial implications are discussed.

Original languageEnglish
Pages (from-to)683-709
Number of pages27
JournalApplied Research in Quality of Life
Volume9
Issue number3
DOIs
Publication statusPublished - 2014 Sep

All Science Journal Classification (ASJC) codes

  • Life-span and Life-course Studies

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