How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Eunju Ko; Jinghe Han; Heeju Chae

doi:10.1080/21639159.2015.1012809

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Eunju Ko, Jinghe Han, Heeju Chae

Department of Clothing and Textiles

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

Original language	English
Pages (from-to)	122-141
Number of pages	20
Journal	Journal of Global Scholars of Marketing Science
Volume	25
Issue number	2
DOIs	https://doi.org/10.1080/21639159.2015.1012809
Publication status	Published - 2015

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10.1080/21639159.2015.1012809

Cite this

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title = "How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand",

author = "Eunju Ko and Jinghe Han and Heeju Chae",

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