How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Eunju Ko; Jinghe Han; Heeju Chae

doi:10.1080/21639159.2015.1012809

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Eunju Ko, Jinghe Han, Heeju Chae

Department of Clothing and Textiles

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	122-141
Number of pages	20
Journal	Journal of Global Scholars of Marketing Science
Volume	25
Issue number	2
DOIs	https://doi.org/10.1080/21639159.2015.1012809
Publication status	Published - 2015

Access to Document

10.1080/21639159.2015.1012809

Cite this

Ko, E., Han, J., & Chae, H. (2015). How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. Journal of Global Scholars of Marketing Science, 25(2), 122-141. https://doi.org/10.1080/21639159.2015.1012809

@article{6fb5a08c00904249b7cc5baf21840821,

title = "How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand",

author = "Eunju Ko and Jinghe Han and Heeju Chae",

year = "2015",

doi = "10.1080/21639159.2015.1012809",

language = "English",

volume = "25",

pages = "122--141",

journal = "Journal of Global Scholars of Marketing Science",

issn = "2163-9159",

publisher = "Taylor & Francis",

number = "2",

}

TY - JOUR

T1 - How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

AU - Ko, Eunju

AU - Han, Jinghe

AU - Chae, Heeju

PY - 2015

Y1 - 2015

U2 - 10.1080/21639159.2015.1012809

DO - 10.1080/21639159.2015.1012809

M3 - Article

VL - 25

SP - 122

EP - 141

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 2

ER -