How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Eunju Ko, Jinghe Han, Heeju Chae

Research output: Contribution to journalArticlepeer-review

41 Citations (Scopus)
Original languageEnglish
Pages (from-to)122-141
Number of pages20
JournalJournal of Global Scholars of Marketing Science
Issue number2
Publication statusPublished - 2015

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