| Original language | English |
|---|---|
| Pages (from-to) | 122-141 |
| Number of pages | 20 |
| Journal | Journal of Global Scholars of Marketing Science |
| Volume | 25 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2015 |
Cite this
@article{6fb5a08c00904249b7cc5baf21840821,
title = "How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand",
author = "Eunju Ko and Jinghe Han and Heeju Chae",
year = "2015",
doi = "10.1080/21639159.2015.1012809",
language = "English",
volume = "25",
pages = "122--141",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
publisher = "Taylor & Francis",
number = "2",
}
Ko, E, Han, J & Chae, H 2015, 'How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand', Journal of Global Scholars of Marketing Science, vol. 25, no. 2, pp. 122-141. https://doi.org/10.1080/21639159.2015.1012809
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. / Ko, Eunju; Han, Jinghe; Chae, Heeju.
In: Journal of Global Scholars of Marketing Science, Vol. 25, No. 2, 2015, p. 122-141.Research output: Contribution to journal › Article
TY - JOUR
T1 - How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
AU - Ko, Eunju
AU - Han, Jinghe
AU - Chae, Heeju
PY - 2015
Y1 - 2015
U2 - 10.1080/21639159.2015.1012809
DO - 10.1080/21639159.2015.1012809
M3 - Article
VL - 25
SP - 122
EP - 141
JO - Journal of Global Scholars of Marketing Science
JF - Journal of Global Scholars of Marketing Science
SN - 2163-9159
IS - 2
ER -