Original language | English |
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Pages (from-to) | 122-141 |
Number of pages | 20 |
Journal | Journal of Global Scholars of Marketing Science |
Volume | 25 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2015 |
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand
Eunju Ko, Jinghe Han, Heeju Chae
Research output: Contribution to journal › Article › peer-review