How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

Eunju Ko, Jinghe Han, Heeju Chae

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)122-141
Number of pages20
JournalJournal of Global Scholars of Marketing Science
Volume25
Issue number2
DOIs
Publication statusPublished - 2015

Cite this

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title = "How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand",
author = "Eunju Ko and Jinghe Han and Heeju Chae",
year = "2015",
doi = "10.1080/21639159.2015.1012809",
language = "English",
volume = "25",
pages = "122--141",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
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number = "2",

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TY - JOUR

T1 - How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

AU - Ko, Eunju

AU - Han, Jinghe

AU - Chae, Heeju

PY - 2015

Y1 - 2015

U2 - 10.1080/21639159.2015.1012809

DO - 10.1080/21639159.2015.1012809

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SP - 122

EP - 141

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

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ER -