TY - GEN
T1 - How motion graphics affect emotional quality
T2 - 9th International Conference on Design, User Experience, and Usability, DUXU 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
AU - Kim, Meen Jong
AU - Kim, Gui Young
AU - Sim, Jae Moon
AU - Ji, Yong Gu
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2020.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020
Y1 - 2020
N2 - This study examines the relationship between motion graphic properties and emotional factors which are desirable in IVIS user interface. Three emotional factors, energetic, fluid, simple, which are composed of 11 emotional adjectives are used for the rating and three motion properties are manipulated for the experiment: duration, easing type and time interval. 24 participants evaluated twelve stimuli with eleven bi-polar emotional adjectives in the simulated vehicle environment. With MANOVA and multiple regression analysis, the study found that the emotion ‘fluid’ and ‘energetic’ can be evoked through the motion graphic. ‘energetic’ is strongly influenced by the time interval, shorter interval seems more energetic, in our study, 50 ms condition marked highest rating. On the other hand, ‘fluid’ is stimulated by the easing type and duration, easing type of acceleration with motion duration 400 ms was the most fluid in our study. To develop detailed guideline for UI designers and UX practitioners in IVIS domain, further work is needed considering more motion properties and tighten the interval between the level.
AB - This study examines the relationship between motion graphic properties and emotional factors which are desirable in IVIS user interface. Three emotional factors, energetic, fluid, simple, which are composed of 11 emotional adjectives are used for the rating and three motion properties are manipulated for the experiment: duration, easing type and time interval. 24 participants evaluated twelve stimuli with eleven bi-polar emotional adjectives in the simulated vehicle environment. With MANOVA and multiple regression analysis, the study found that the emotion ‘fluid’ and ‘energetic’ can be evoked through the motion graphic. ‘energetic’ is strongly influenced by the time interval, shorter interval seems more energetic, in our study, 50 ms condition marked highest rating. On the other hand, ‘fluid’ is stimulated by the easing type and duration, easing type of acceleration with motion duration 400 ms was the most fluid in our study. To develop detailed guideline for UI designers and UX practitioners in IVIS domain, further work is needed considering more motion properties and tighten the interval between the level.
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U2 - 10.1007/978-3-030-49713-2_34
DO - 10.1007/978-3-030-49713-2_34
M3 - Conference contribution
AN - SCOPUS:85088747754
SN - 9783030497125
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 491
EP - 500
BT - Design, User Experience, and Usability. Interaction Design - 9th International Conference, DUXU 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
A2 - Marcus, Aaron
A2 - Rosenzweig, Elizabeth
PB - Springer
Y2 - 19 July 2020 through 24 July 2020
ER -