Abstract
People from all cultures are averse to looking dumb in front of others, especially if there is a large audience. However, there could be a difference between Face and Dignity cultures in the extent to which their members see themselves as dumb when they perform poorly before a large versus small audience. In the present study, Chinese and Americans were asked to imagine themselves performing poorly on tasks either in front of 10 others or one other and make judgments about how poorly (a) they thought and (b) others would think they performed on the tasks. Chinese were found to judge their performance more negatively in the large (vs. small) audience, but Americans were not. Audience size effect on self-judgments was mediated by how the Chinese perceived others to judge their performance in the large (vs. small) audience. Findings are discussed in the context of the logic of Face and Dignity cultures.
| Original language | English |
|---|---|
| Pages (from-to) | 1019-1032 |
| Number of pages | 14 |
| Journal | Journal of Cross-Cultural Psychology |
| Volume | 47 |
| Issue number | 8 |
| DOIs | |
| Publication status | Published - 2016 Sep 1 |
Fingerprint
All Science Journal Classification (ASJC) codes
- Social Psychology
- Cultural Studies
- Anthropology
Cite this
}
I Am Dumber When I Look Dumb in Front of Many (vs. Few) Others : A Cross-Cultural Difference in How Audience Size Affects Perceived Social Reputation and Self-Judgments. / Seo, Minjae; Kim, Young-Hoon; Tam, Kim Pong; Rozin, Paul.
In: Journal of Cross-Cultural Psychology, Vol. 47, No. 8, 01.09.2016, p. 1019-1032.Research output: Contribution to journal › Article
TY - JOUR
T1 - I Am Dumber When I Look Dumb in Front of Many (vs. Few) Others
T2 - A Cross-Cultural Difference in How Audience Size Affects Perceived Social Reputation and Self-Judgments
AU - Seo, Minjae
AU - Kim, Young-Hoon
AU - Tam, Kim Pong
AU - Rozin, Paul
PY - 2016/9/1
Y1 - 2016/9/1
N2 - People from all cultures are averse to looking dumb in front of others, especially if there is a large audience. However, there could be a difference between Face and Dignity cultures in the extent to which their members see themselves as dumb when they perform poorly before a large versus small audience. In the present study, Chinese and Americans were asked to imagine themselves performing poorly on tasks either in front of 10 others or one other and make judgments about how poorly (a) they thought and (b) others would think they performed on the tasks. Chinese were found to judge their performance more negatively in the large (vs. small) audience, but Americans were not. Audience size effect on self-judgments was mediated by how the Chinese perceived others to judge their performance in the large (vs. small) audience. Findings are discussed in the context of the logic of Face and Dignity cultures.
AB - People from all cultures are averse to looking dumb in front of others, especially if there is a large audience. However, there could be a difference between Face and Dignity cultures in the extent to which their members see themselves as dumb when they perform poorly before a large versus small audience. In the present study, Chinese and Americans were asked to imagine themselves performing poorly on tasks either in front of 10 others or one other and make judgments about how poorly (a) they thought and (b) others would think they performed on the tasks. Chinese were found to judge their performance more negatively in the large (vs. small) audience, but Americans were not. Audience size effect on self-judgments was mediated by how the Chinese perceived others to judge their performance in the large (vs. small) audience. Findings are discussed in the context of the logic of Face and Dignity cultures.
UR - http://www.scopus.com/inward/record.url?scp=84981225584&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84981225584&partnerID=8YFLogxK
U2 - 10.1177/0022022116659020
DO - 10.1177/0022022116659020
M3 - Article
AN - SCOPUS:84981225584
VL - 47
SP - 1019
EP - 1032
JO - Journal of Cross-Cultural Psychology
JF - Journal of Cross-Cultural Psychology
SN - 0022-0221
IS - 8
ER -