Impact of fashion brand personality on brand preference and purchase intention-Comparison among formal, casual, sports brands

Eunju Ko, Sun Young Yun

Research output: Contribution to journalArticle

Original languageEnglish
JournalJournal of Global Academy of Marketing Science
Volume14
DOIs
Publication statusPublished - 2004

Cite this

@article{9e77453ff6ec420aa418a72ab2c5c3ca,
title = "Impact of fashion brand personality on brand preference and purchase intention-Comparison among formal, casual, sports brands",
author = "Eunju Ko and Yun, {Sun Young}",
year = "2004",
doi = "doi.org/10.1080/12297119.2004.9707222",
language = "English",
volume = "14",
journal = "Journal of Global Academy of Marketing Science",
issn = "1229-7119",
publisher = "Taylor & Francis",

}

TY - JOUR

T1 - Impact of fashion brand personality on brand preference and purchase intention-Comparison among formal, casual, sports brands

AU - Ko, Eunju

AU - Yun, Sun Young

PY - 2004

Y1 - 2004

U2 - doi.org/10.1080/12297119.2004.9707222

DO - doi.org/10.1080/12297119.2004.9707222

M3 - Article

VL - 14

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

ER -