Increasing the impact of sponsorship on brands and reputation

Dae Ryun Chang, Eunju Ko

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume31
Issue number1
Publication statusPublished - 2012 Feb 28

Fingerprint

sponsorship
reputation
Sponsorship

All Science Journal Classification (ASJC) codes

  • Communication
  • Marketing

Cite this

@article{dae6de4dfaf54bb4b26fe6e358ed2338,
title = "Increasing the impact of sponsorship on brands and reputation",
author = "Chang, {Dae Ryun} and Eunju Ko",
year = "2012",
month = "2",
day = "28",
language = "English",
volume = "31",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "Taylor & Francis",
number = "1",

}

Increasing the impact of sponsorship on brands and reputation. / Chang, Dae Ryun; Ko, Eunju.

In: International Journal of Advertising, Vol. 31, No. 1, 28.02.2012.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Increasing the impact of sponsorship on brands and reputation

AU - Chang, Dae Ryun

AU - Ko, Eunju

PY - 2012/2/28

Y1 - 2012/2/28

UR - http://www.scopus.com/inward/record.url?scp=84857401091&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84857401091&partnerID=8YFLogxK

M3 - Article

VL - 31

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 1

ER -