Increasing the impact of sponsorship on brands and reputation

Dae Ryun Chang, Eunju Ko

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	31
Issue number	1
Publication status	Published - 2012

All Science Journal Classification (ASJC) codes

TY - JOUR

T1 - Increasing the impact of sponsorship on brands and reputation

AU - Chang, Dae Ryun

AU - Ko, Eunju

PY - 2012

Y1 - 2012

UR - http://www.scopus.com/inward/record.url?scp=84857401091&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84857401091&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84857401091

SN - 0265-0487

VL - 31

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -