Increasing the impact of sponsorship on brands and reputation

Dae Ryun Chang, Eunju Ko

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume31
Issue number1
Publication statusPublished - 2012

All Science Journal Classification (ASJC) codes

  • Communication
  • Marketing

Cite this