Influence of sustainable marketing activities on customer equity

Eunju Ko, Yang Sun

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)270-283
Number of pages14
JournalJournal of Global Scholars of Marketing Science
Volume26
Issue number3
DOIs
Publication statusPublished - 2016

Cite this

@article{9bbac2ed36814040898914ce35dcbf26,
title = "Influence of sustainable marketing activities on customer equity",
author = "Eunju Ko and Yang Sun",
year = "2016",
doi = "10.1080/21639159.2016.1174537",
language = "English",
volume = "26",
pages = "270--283",
journal = "Journal of Global Scholars of Marketing Science",
issn = "2163-9159",
publisher = "Taylor & Francis",
number = "3",

}

Influence of sustainable marketing activities on customer equity. / Ko, Eunju; Sun, Yang.

In: Journal of Global Scholars of Marketing Science, Vol. 26, No. 3, 2016, p. 270-283.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Influence of sustainable marketing activities on customer equity

AU - Ko, Eunju

AU - Sun, Yang

PY - 2016

Y1 - 2016

U2 - 10.1080/21639159.2016.1174537

DO - 10.1080/21639159.2016.1174537

M3 - Article

VL - 26

SP - 270

EP - 283

JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

SN - 2163-9159

IS - 3

ER -