Information accessibility as a moderator of judgments

The role of content versus retrieval ease

Alice M. Tybout, Brian Sternthal, Prashant Malaviya, Georgios A. Bakamitsos, Se-Bum Park

Research output: Contribution to journalArticle

52 Citations (Scopus)

Abstract

We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are based on the perceived ease with which information can be retrieved. This perceived ease is a function of both the number of reasons requested and the wording of the retrieval request.

Original languageEnglish
Pages (from-to)76-85
Number of pages10
JournalJournal of Consumer Research
Volume32
Issue number1
DOIs
Publication statusPublished - 2005 Jun 1

Fingerprint

moderator
Moderator
Accessibility

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

Cite this

Tybout, Alice M. ; Sternthal, Brian ; Malaviya, Prashant ; Bakamitsos, Georgios A. ; Park, Se-Bum. / Information accessibility as a moderator of judgments : The role of content versus retrieval ease. In: Journal of Consumer Research. 2005 ; Vol. 32, No. 1. pp. 76-85.
@article{b652ad818a57425692b745fd451269dc,
title = "Information accessibility as a moderator of judgments: The role of content versus retrieval ease",
abstract = "We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are based on the perceived ease with which information can be retrieved. This perceived ease is a function of both the number of reasons requested and the wording of the retrieval request.",
author = "Tybout, {Alice M.} and Brian Sternthal and Prashant Malaviya and Bakamitsos, {Georgios A.} and Se-Bum Park",
year = "2005",
month = "6",
day = "1",
doi = "10.1086/426617",
language = "English",
volume = "32",
pages = "76--85",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "1",

}

Information accessibility as a moderator of judgments : The role of content versus retrieval ease. / Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; Bakamitsos, Georgios A.; Park, Se-Bum.

In: Journal of Consumer Research, Vol. 32, No. 1, 01.06.2005, p. 76-85.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Information accessibility as a moderator of judgments

T2 - The role of content versus retrieval ease

AU - Tybout, Alice M.

AU - Sternthal, Brian

AU - Malaviya, Prashant

AU - Bakamitsos, Georgios A.

AU - Park, Se-Bum

PY - 2005/6/1

Y1 - 2005/6/1

N2 - We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are based on the perceived ease with which information can be retrieved. This perceived ease is a function of both the number of reasons requested and the wording of the retrieval request.

AB - We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are based on the perceived ease with which information can be retrieved. This perceived ease is a function of both the number of reasons requested and the wording of the retrieval request.

UR - http://www.scopus.com/inward/record.url?scp=22144470835&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=22144470835&partnerID=8YFLogxK

U2 - 10.1086/426617

DO - 10.1086/426617

M3 - Article

VL - 32

SP - 76

EP - 85

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 1

ER -