Integration of heterogeneous models with knowledge consolidation

Jae Kwon Bae, Jinhwa Kim, Jungwoo Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

For better predictions and classifications in customer recommendation, this study proposes an integrative model that efficiently combines the currently-in-use statistical and artificial intelligence models. In particular, by integrating the models such as Association Rule, Frequency Matrix, and Rule Induction, this study suggests an integrative prediction model. The data set for the tests is collected from a convenience store G, which is the number one in its brand in S. Korea. This data set contains sales information on customer transactions from September 1, 2005 to December 7, 2005. About 1,000 transactions are selected for a specific item. Using this data set, it suggests an integrated model predicting whether a customer buys or not buys a specific product for target marketing strategy. The performance of integrated model is compared with that of other models. The results from the experiments show that the performance of integrated model is superior to that of all other models such as Association Rule, Frequency Matrix, and Rule Induction.

Original languageEnglish
Title of host publication2007 International Conference on Convergence Information Technology, ICCIT 2007
Pages1510-1516
Number of pages7
DOIs
Publication statusPublished - 2007 Dec 1
Event2nd International Conference on Convergent Information Technology, ICCIT 07 - Gyongju, Korea, Republic of
Duration: 2007 Nov 212007 Nov 23

Publication series

Name2007 International Conference on Convergence Information Technology, ICCIT 2007

Other

Other2nd International Conference on Convergent Information Technology, ICCIT 07
CountryKorea, Republic of
CityGyongju
Period07/11/2107/11/23

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All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Communication
  • Information Systems and Management

Cite this

Bae, J. K., Kim, J., & Lee, J. (2007). Integration of heterogeneous models with knowledge consolidation. In 2007 International Conference on Convergence Information Technology, ICCIT 2007 (pp. 1510-1516). [4420468] (2007 International Conference on Convergence Information Technology, ICCIT 2007). https://doi.org/10.1109/ICCIT.2007.4420468