Intention to upload video content on the internet

The role of social norms and ego-involvement

Namkee Park, Younbo Jung, Kwan Min Lee

Research output: Contribution to journalArticle

33 Citations (Scopus)

Abstract

This study examined the factors that are associated with people's intention to upload video content online within the framework of the theory of planned behavior (TPB). Using data from a survey of college students (N = 241), structural equation modeling analyses revealed that individual descriptive norm is associated with the intention to upload video content online. In addition, ego-involvement played an essential role in accounting for both attitude toward the uploading behavior and the intention to upload. These findings suggest that integration of the constructs of the TPB, social norms, and ego-involvement can be a fruitful theoretical endeavor for understanding people's intention to upload video content online. The theoretical implications and limitations were discussed.

Original languageEnglish
Pages (from-to)1996-2004
Number of pages9
JournalComputers in Human Behavior
Volume27
Issue number5
DOIs
Publication statusPublished - 2011 Sep 1

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Ego
Internet
Students
Social Norms
World Wide Web
Intentions

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

Cite this

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Intention to upload video content on the internet : The role of social norms and ego-involvement. / Park, Namkee; Jung, Younbo; Lee, Kwan Min.

In: Computers in Human Behavior, Vol. 27, No. 5, 01.09.2011, p. 1996-2004.

Research output: Contribution to journalArticle

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