Introduction

Fabian Bartsch, Mark Cleveland, Eunju Ko, John W. Cadogan

Research output: Contribution to journalEditorial

Original languageEnglish
Pages (from-to)514-523
Number of pages10
JournalInternational Marketing Review
Volume36
Issue number4
DOIs
Publication statusPublished - 2019 Jul 8

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Bartsch, F., Cleveland, M., Ko, E., & Cadogan, J. W. (2019). Introduction. International Marketing Review, 36(4), 514-523. https://doi.org/10.1108/IMR-02-2019-0057