Introduction

Fabian Bartsch, Mark Cleveland, Eunju Ko, John W. Cadogan

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)514-523
Number of pages10
JournalInternational Marketing Review
Volume36
Issue number4
DOIs
Publication statusPublished - 2019 Jul 8

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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