Introduction

Fabian Bartsch, Mark Cleveland, Eunju Ko, John W. Cadogan

Research output: Contribution to journalEditorial

Original languageEnglish
Pages (from-to)514-523
Number of pages10
JournalInternational Marketing Review
Volume36
Issue number4
DOIs
Publication statusPublished - 2019 Jul 8

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Bartsch, F., Cleveland, M., Ko, E., & Cadogan, J. W. (2019). Introduction. International Marketing Review, 36(4), 514-523. https://doi.org/10.1108/IMR-02-2019-0057
Bartsch, Fabian ; Cleveland, Mark ; Ko, Eunju ; Cadogan, John W. / Introduction. In: International Marketing Review. 2019 ; Vol. 36, No. 4. pp. 514-523.
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Bartsch, F, Cleveland, M, Ko, E & Cadogan, JW 2019, 'Introduction', International Marketing Review, vol. 36, no. 4, pp. 514-523. https://doi.org/10.1108/IMR-02-2019-0057

Introduction. / Bartsch, Fabian; Cleveland, Mark; Ko, Eunju; Cadogan, John W.

In: International Marketing Review, Vol. 36, No. 4, 08.07.2019, p. 514-523.

Research output: Contribution to journalEditorial

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Bartsch F, Cleveland M, Ko E, Cadogan JW. Introduction. International Marketing Review. 2019 Jul 8;36(4):514-523. https://doi.org/10.1108/IMR-02-2019-0057