Investigating the Effectiveness of AR-enhanced Signage in Multi-purpose Commercial Complexes: Focusing on response time to directional signage

Yoojin Han, Hyunsoo Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The aim of this study was to investigate next level digital signage utilizing augmented reality for multi-purpose commercial complexes. Recently, despite the rapid growth of the urban solution, mixed-use commercial complexes have experienced significant problems in terms of way finding. As a potential solution to the problem, this study sought to determine the effectiveness of state-of-the-art augmented reality (AR) on way finding. Focusing on the response time to directional signage, this study compared way finding through traditional signage with AR-enhanced signage. The response time in milliseconds was measured using a program developed with Python. In all, 30 sign images were presented to 48 participants in random order. A third of them included existing signs as the control condition, and the others were AR signs with half graphic and half text. The results of this study demonstrated that AR-enhanced signage had tremendous potential to improve way finding performance in multi-purpose commercial complexes. Results revealed that response time to directional signage was reduced in AR environments. In particular, the AR signage system combining text and graphics was useful in terms ofboth response time and cognitive appraisal.

Original languageEnglish
Title of host publicationAnthropologic - Architecture and Fabrication in the cognitive age
EditorsLiss C. Werner, Dietmar Koering
PublisherEducation and research in Computer Aided Architectural Design in Europe
Pages145-152
Number of pages8
ISBN (Print)9789491207204
Publication statusPublished - 2020
Event38th Conference on Education and Research in Computer Aided Architectural Design in Europe, eCAADe 2020 - Berlin, Germany
Duration: 2020 Sep 162020 Sep 17

Publication series

NameProceedings of the International Conference on Education and Research in Computer Aided Architectural Design in Europe
Volume1
ISSN (Print)2684-1843

Conference

Conference38th Conference on Education and Research in Computer Aided Architectural Design in Europe, eCAADe 2020
Country/TerritoryGermany
CityBerlin
Period20/9/1620/9/17

Bibliographical note

Funding Information:
This work was supported by the BK21 Plus funded by the Ministry of Education of Korea.

Publisher Copyright:
© 2020, Education and research in Computer Aided Architectural Design in Europe. All rights reserved.

All Science Journal Classification (ASJC) codes

  • Computer Graphics and Computer-Aided Design
  • Education
  • Architecture

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