Abstract
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.
| Original language | English |
|---|---|
| Pages (from-to) | 228-234 |
| Number of pages | 7 |
| Journal | Information and Management |
| Volume | 48 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2011 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Management Information Systems
- Information Systems
- Information Systems and Management
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Investigating the intention to purchase digital items in social networking communities : A customer value perspective. / Kim, Hee-Woong; Gupta, Sumeet; Koh, Joon.
In: Information and Management, Vol. 48, No. 6, 01.01.2011, p. 228-234.Research output: Contribution to journal › Article
TY - JOUR
T1 - Investigating the intention to purchase digital items in social networking communities
T2 - A customer value perspective
AU - Kim, Hee-Woong
AU - Gupta, Sumeet
AU - Koh, Joon
PY - 2011/1/1
Y1 - 2011/1/1
N2 - Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.
AB - Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.
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UR - http://www.scopus.com/inward/citedby.url?scp=79960739289&partnerID=8YFLogxK
U2 - 10.1016/j.im.2011.05.004
DO - 10.1016/j.im.2011.05.004
M3 - Article
AN - SCOPUS:79960739289
VL - 48
SP - 228
EP - 234
JO - Information and Management
JF - Information and Management
SN - 0378-7206
IS - 6
ER -