Abstract
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.
| Original language | English |
|---|---|
| Pages (from-to) | 228-234 |
| Number of pages | 7 |
| Journal | Information and Management |
| Volume | 48 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2011 Aug |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Information Systems
- Information Systems and Management
Fingerprint Dive into the research topics of 'Investigating the intention to purchase digital items in social networking communities: A customer value perspective'. Together they form a unique fingerprint.
Cite this
Kim, H. W., Gupta, S., & Koh, J. (2011). Investigating the intention to purchase digital items in social networking communities: A customer value perspective. Information and Management, 48(6), 228-234. https://doi.org/10.1016/j.im.2011.05.004