Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Hee Woong Kim; Sumeet Gupta; Joon Koh

doi:10.1016/j.im.2011.05.004

Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Hee Woong Kim, Sumeet Gupta, Joon Koh

Graduate School of Information

Research output: Contribution to journal › Article › peer-review

173 Citations (Scopus)

Abstract

Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.

Original language	English
Pages (from-to)	228-234
Number of pages	7
Journal	Information and Management
Volume	48
Issue number	6
DOIs	https://doi.org/10.1016/j.im.2011.05.004
Publication status	Published - 2011 Aug

All Science Journal Classification (ASJC) codes

Management Information Systems
Information Systems
Information Systems and Management

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10.1016/j.im.2011.05.004

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abstract = "Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items.",

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