Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Hee Woong Kim, Sumeet Gupta, Joon Koh

Research output: Contribution to journalArticlepeer-review

192 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Investigating the intention to purchase digital items in social networking communities: A customer value perspective'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science