Is ARPU1; The right choice for wireless data-based communication services?

Soo Kyung Park, Jeong Ho Kwak, Bong Gyou Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Communication services based on wireless data, such as Social Network Service (SNS) and Mobile Instant Messenger (MIM), developed rapidly with the advent of communication networks and smartphones. As SNS and MIM gradually replace voice and Short Message Service (SMS) communication, the revenue structures of mobile carriers also change into data. Although mobile carriers are still measuring their revenues using voice-based indices such as Average Revenue Per User (ARPU). The use of accurate indices and measurement is important, since revenue measurement determines the future developmental direction of businesses and industries. Therefore, this study analyzes changes in revenue sources in this age of data, the utility of ARPU, and the standards for data-based revenue calculations. The analysis shows that the utility of ARPU is very low, since it cannot reflect the growth of data services and the existence of multiple subscribers. Also, it was identified that services and subscribers should be redefined in consideration of data revenues. The results of the study propose measurement factors considering data-based revenue, which could be referred as standards for measuring diverse revenues.

Original languageEnglish
Title of host publicationProceedings of the 2012 4th International Conference on Computational Aspects of Social Networks, CASoN 2012
Pages81-86
Number of pages6
DOIs
Publication statusPublished - 2012 Dec 1
Event2012 4th International Conference on Computational Aspects of Social Networks, CASoN 2012 - Sao Carlos, Brazil
Duration: 2012 Nov 212012 Nov 23

Publication series

NameProceedings of the 2012 4th International Conference on Computational Aspects of Social Networks, CASoN 2012

Other

Other2012 4th International Conference on Computational Aspects of Social Networks, CASoN 2012
CountryBrazil
CitySao Carlos
Period12/11/2112/11/23

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications

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    Park, S. K., Kwak, J. H., & Lee, B. G. (2012). Is ARPU1; The right choice for wireless data-based communication services? In Proceedings of the 2012 4th International Conference on Computational Aspects of Social Networks, CASoN 2012 (pp. 81-86). [6412382] (Proceedings of the 2012 4th International Conference on Computational Aspects of Social Networks, CASoN 2012). https://doi.org/10.1109/CASoN.2012.6412382