Is small business better than big business for marketing managers?

Anusorn Singhapakdi, M. Joseph Sirgy, Dongjin Lee

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.

Original languageEnglish
Pages (from-to)418-423
Number of pages6
JournalJournal of Business Research
Volume63
Issue number4
DOIs
Publication statusPublished - 2010 Apr 1

Fingerprint

Marketing
Managers
Small business
Quality of work life
Institutionalization
Large firms
Small firms
Job satisfaction
Organizational commitment

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

Singhapakdi, Anusorn ; Sirgy, M. Joseph ; Lee, Dongjin. / Is small business better than big business for marketing managers?. In: Journal of Business Research. 2010 ; Vol. 63, No. 4. pp. 418-423.
@article{cb283a69f3044dd2ae5889fcdb5eb548,
title = "Is small business better than big business for marketing managers?",
abstract = "This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.",
author = "Anusorn Singhapakdi and Sirgy, {M. Joseph} and Dongjin Lee",
year = "2010",
month = "4",
day = "1",
doi = "10.1016/j.jbusres.2009.04.014",
language = "English",
volume = "63",
pages = "418--423",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "4",

}

Is small business better than big business for marketing managers? / Singhapakdi, Anusorn; Sirgy, M. Joseph; Lee, Dongjin.

In: Journal of Business Research, Vol. 63, No. 4, 01.04.2010, p. 418-423.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Is small business better than big business for marketing managers?

AU - Singhapakdi, Anusorn

AU - Sirgy, M. Joseph

AU - Lee, Dongjin

PY - 2010/4/1

Y1 - 2010/4/1

N2 - This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.

AB - This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.

UR - http://www.scopus.com/inward/record.url?scp=76949085330&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=76949085330&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2009.04.014

DO - 10.1016/j.jbusres.2009.04.014

M3 - Article

AN - SCOPUS:76949085330

VL - 63

SP - 418

EP - 423

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 4

ER -