Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Social Sciences

• Consumers 100%
• Information Theory 60%
• Cause Related Marketing 50%
• USA 40%
• Social Participation 30%
• Korean 30%
• Altruism 20%
• Purpose 20%
• Perspective 20%
• Mediation Analysis 20%
• Design Methodology 10%
• National Cultures 10%
• Korea R 10%
• Groups 10%
• Influence 10%
• Difference 10%
• Interaction 10%
• Subject 10%
• Preference 10%
• Hypothesis 10%
• Explanation 10%
• Multivariate Analysis 10%
• Quasi Experiment 10%