The "genderless fashion" style adopted by 20 to 30-year-olds in Korea cannot be ignored in the consumer fashion code. This study investigated self-images of Korean genderless fashion consumers through in-depth interviews. Interview analyses confirmed that Korean genderless fashion consumers express their self-image through clothing. As the theoretical framework, this study used Lacan's concept of desire to classify the types of self-image consumers want to express. The results are classified into three subject types: those who pursue self-fulfillment, those who pursue fulfillment from others, and those who pursue endless fulfillment through a self-image. This reflects various factors and the subjects' desires. Further, a subject's desire to present a specific self-image was an important factor in understanding the genderless fashion style. The study results revealed that modern fashion is an "unconscious" field of self-expression that crucially reflects individual desires. The study also contributes to the understanding of the concept of self-image at large.
|Number of pages||13|
|Journal||Journal of the Korean Society of Clothing and Textiles|
|Publication status||Published - 2020|
Bibliographical noteFunding Information:
†Corresponding author E-mail: email@example.com This work was supported by the Brain Korea 21 Plus Project of Dept. of Clothing and Textiles, Yonsei University in 2020.
© 2020, The Korean Society of Clothing and Textiles.
All Science Journal Classification (ASJC) codes
- Materials Science (miscellaneous)
- Polymers and Plastics
- Industrial and Manufacturing Engineering