Lifestyle experiences: Exploring key attributes of lifestyle hotels using instagram user-created contents in South Korea

Yoojin Han, Hyunsoo Lee

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


This study aims to investigate the key attributes of a steadily growing hotel sector (lifestyle hotels), which has shown great success in the global competitive market, by analyzing user-created content on Instagram. The dataset used in this study were prepared from a total of 20,999 lifestyle hotel posts and 24,262 boutique hotel posts created from 2013 to 2020 and retrieved using a Python web crawler. The locations, hashtags, and image data were analyzed based on frequency analysis using social network analysis methods and computer vision technology, after which they were visualized with a geographical information system and Gephi. The results demonstrated that lifestyle hotels share key attributes that differentiate them from others in terms of physical, geospatial, and experiential contexts. Design, location, and management type are the main attributes that comprise the distinct identity of each lifestyle hotel. Moreover, a lifestyle hotel is distinct from a boutique hotel in that staying in the former means consuming experiences with continuous changes. The information and knowledge gained from this research will contribute to bridging the gap between theoretical literature and the practical development of lifestyle hospitality.

Original languageEnglish
Article number2591
Pages (from-to)1-18
Number of pages18
JournalSustainability (Switzerland)
Issue number5
Publication statusPublished - 2021 Mar 1

Bibliographical note

Funding Information:
Funding: This work was supported by the BK21, funded by the Ministry of Education of Korea.

Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland.

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Management, Monitoring, Policy and Law


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