Linking Advertising, Materialism, and Life Satisfaction

M. Joseph Sirgy, Eda Gurel-Atay, Dave Webb, Muris Cicic, Melika Husic, Ahmet Ekici, Andreas Herrmann, Ibrahim Hegazy, Dongjin Lee, J. S. Johar

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.

Original languageEnglish
Pages (from-to)79-101
Number of pages23
JournalSocial Indicators Research
Volume107
Issue number1
DOIs
Publication statusPublished - 2012 May 1

Fingerprint

materialism
standard of living
Bosnia and Herzegovina
Sampling Studies
Diagnostic Self Evaluation
Egypt
Korea
Turkey
Germany
income
Life Satisfaction
Materialism
evaluation
Standard of Living

All Science Journal Classification (ASJC) codes

  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science
  • Social Sciences(all)

Cite this

Sirgy, M. J., Gurel-Atay, E., Webb, D., Cicic, M., Husic, M., Ekici, A., ... Johar, J. S. (2012). Linking Advertising, Materialism, and Life Satisfaction. Social Indicators Research, 107(1), 79-101. https://doi.org/10.1007/s11205-011-9829-2
Sirgy, M. Joseph ; Gurel-Atay, Eda ; Webb, Dave ; Cicic, Muris ; Husic, Melika ; Ekici, Ahmet ; Herrmann, Andreas ; Hegazy, Ibrahim ; Lee, Dongjin ; Johar, J. S. / Linking Advertising, Materialism, and Life Satisfaction. In: Social Indicators Research. 2012 ; Vol. 107, No. 1. pp. 79-101.
@article{bf8f2458663f40aaab65a84a7b0ec67b,
title = "Linking Advertising, Materialism, and Life Satisfaction",
abstract = "This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.",
author = "Sirgy, {M. Joseph} and Eda Gurel-Atay and Dave Webb and Muris Cicic and Melika Husic and Ahmet Ekici and Andreas Herrmann and Ibrahim Hegazy and Dongjin Lee and Johar, {J. S.}",
year = "2012",
month = "5",
day = "1",
doi = "10.1007/s11205-011-9829-2",
language = "English",
volume = "107",
pages = "79--101",
journal = "Social Indicators Research",
issn = "0303-8300",
publisher = "Springer Netherlands",
number = "1",

}

Sirgy, MJ, Gurel-Atay, E, Webb, D, Cicic, M, Husic, M, Ekici, A, Herrmann, A, Hegazy, I, Lee, D & Johar, JS 2012, 'Linking Advertising, Materialism, and Life Satisfaction', Social Indicators Research, vol. 107, no. 1, pp. 79-101. https://doi.org/10.1007/s11205-011-9829-2

Linking Advertising, Materialism, and Life Satisfaction. / Sirgy, M. Joseph; Gurel-Atay, Eda; Webb, Dave; Cicic, Muris; Husic, Melika; Ekici, Ahmet; Herrmann, Andreas; Hegazy, Ibrahim; Lee, Dongjin; Johar, J. S.

In: Social Indicators Research, Vol. 107, No. 1, 01.05.2012, p. 79-101.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Linking Advertising, Materialism, and Life Satisfaction

AU - Sirgy, M. Joseph

AU - Gurel-Atay, Eda

AU - Webb, Dave

AU - Cicic, Muris

AU - Husic, Melika

AU - Ekici, Ahmet

AU - Herrmann, Andreas

AU - Hegazy, Ibrahim

AU - Lee, Dongjin

AU - Johar, J. S.

PY - 2012/5/1

Y1 - 2012/5/1

N2 - This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.

AB - This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life.

UR - http://www.scopus.com/inward/record.url?scp=84859212678&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84859212678&partnerID=8YFLogxK

U2 - 10.1007/s11205-011-9829-2

DO - 10.1007/s11205-011-9829-2

M3 - Article

AN - SCOPUS:84859212678

VL - 107

SP - 79

EP - 101

JO - Social Indicators Research

JF - Social Indicators Research

SN - 0303-8300

IS - 1

ER -

Sirgy MJ, Gurel-Atay E, Webb D, Cicic M, Husic M, Ekici A et al. Linking Advertising, Materialism, and Life Satisfaction. Social Indicators Research. 2012 May 1;107(1):79-101. https://doi.org/10.1007/s11205-011-9829-2