Luxury brand advertising: theory and practice

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)757-760
Number of pages4
JournalInternational Journal of Advertising
Volume39
Issue number6
DOIs
Publication statusPublished - 2020 Aug 17

All Science Journal Classification (ASJC) codes

  • Communication
  • Marketing

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