Luxury brand strategies and customer experiences: Contributions to theory and practice

Social Sciences

• Luxuries 100%
• Customer 33%
• Development Theory 33%
• Information 33%
• Experience 33%
• Practice 33%
• Paper 33%
• Research Area 16%
• Social Media Marketing 16%
• Consumer Experience 16%
• Research 16%
• Theory 16%
• Category 16%
• Contribution 16%
• Light 16%
• Authors 16%
• Digital Marketing 16%

Economics, Econometrics and Finance

• Customers 33%
• Brand Management 33%
• Specific Industry 33%
• Intermediate Good 16%
• Trend 16%
• Brand 16%
• Value Creation 16%