Fingerprint
Dive into the research topics of 'Managing marketing channel opportunism: The efficacy of alternative governance mechanisms'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Managing marketing channel opportunism: The efficacy of alternative governance mechanisms
James R. Brown, Chekitan S. Dev, Dong Jin Lee
Research output: Contribution to journal › Article › peer-review
359
Citations
(Scopus)