Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science

Eunju Ko, Peter W. Cardon

Research output: Contribution to journalSpecial issue

Abstract

This special joint issue of the Journal of Business Research with the Journal of the Korean Academy of Marketing Science contains nine articles that were originally presented at the Fall 2005 Korean Academy of Marketing Science (KAMS) International Conference and the Spring 2006 KAMS International Conference. After a blind review process, 120 papers were accepted for conference proceedings. Of these papers, the conference selection committee selected 20 papers as outstanding contributions to the marketing literature. A board of review members blind reviewed these 20 papers and accepted 9 of them for this special issue. Contributions to marketing literature are discussed.

Original languageEnglish
Pages (from-to)1-3
Number of pages3
JournalJournal of Business Research
Volume61
Issue number1
DOIs
Publication statusPublished - 2008 Jan 1

Fingerprint

Korea
Marketing
Joints
Research
Business research
Marketing research

All Science Journal Classification (ASJC) codes

  • Marketing
  • Applied Psychology

Cite this

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Marketing research in Korea : Special joint issue of journal of business research and journal of the Korean academy of marketing science. / Ko, Eunju; Cardon, Peter W.

In: Journal of Business Research, Vol. 61, No. 1, 01.01.2008, p. 1-3.

Research output: Contribution to journalSpecial issue

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