Maximizing the five senses with art and design: Sensorial-experiential exhibitions in trend

This article featured an investigation of recent trends in digital and experiential exhibitions to explain why the sensory experience strategy are appealing to audiences. Recent years have seen a great deal of museum construction, with many institutions - both public and private, established and upstart - spending, in total, hundreds of millions of dollars on new buildings and exhibitions, including the Louis Vuitton Foundation in Paris, Fondazione Prada in Milano, Garage Museum of Contemporary Art in Moscow and M+ in Hong Kong. The author aimed to explain why experiential and humanistic conceptions of time and space exhibitions are becoming so popular. Methods used in the present study included a literature review with case study of recent magazines and observations made during design-related museum exhibitions. This research finds that stimulating audiences’ senses creates a sense of enthusiasm among them and invites them to participate in interactive and emotional exchanges. These, in turn, can lead to fun elements and touching moments.