Trust has long been considered a critical interfirm relationship component. However, measuring trust in an inter-organizational context poses a great challenge because trust at individual and organizational levels often becomes intertwined. Thus, the focus of this study is to identify and discuss issues related to the measurement of mterfirm trust, including units and levels of measuring trust in supply chain relationships. However, the process of developing a good measurement scale of trust starts with sound conceptualization of it to which the measurement scale is validated. Therefore, this study also discusses issues in different definitions and dimensions of trust in existing studies. Several suggestions are made to develop a more valid and reliable trust measures for the advancement in the supply chain research.
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Number of pages||1|
|Publication status||Published - 2015|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2015, Academy of Marketing Science.
All Science Journal Classification (ASJC) codes
- Strategy and Management