Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation

Hyegyu Lee; Jarim Kim; Jeong Nam Kim

doi:10.1080/10410236.2020.1712518

Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation

Hyegyu Lee, Jarim Kim, Jeong Nam Kim

Department of Communication

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

This study tested the manner in which attitude toward an object of rumor affects people’s epistemic motivation to solve a problem and to share a rumor, specifically on social media, using two rumors regarding food safety issues including McDonald’s and genetically modified food. An online survey administered to 184 undergraduate students who use Twitter showed that negative attitudes increased the likelihood of rumor sharing, mediated by issue-related epistemic motivation. However, positive attitudes showed no effects on issue-related motivation and the likelihood of rumor sharing. Theoretical and practical implications are discussed.

Original language	English
Pages (from-to)	722-730
Number of pages	9
Journal	Health Communication
Volume	36
Issue number	6
DOIs	https://doi.org/10.1080/10410236.2020.1712518
Publication status	Published - 2021

Bibliographical note

Funding Information:
This work was supported by the Yonsei University Research Grant of 2020 (#2020-22-0303).

Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.

All Science Journal Classification (ASJC) codes

Health(social science)
Communication

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/10410236.2020.1712518

Cite this

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title = "Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation",

abstract = "This study tested the manner in which attitude toward an object of rumor affects people{\textquoteright}s epistemic motivation to solve a problem and to share a rumor, specifically on social media, using two rumors regarding food safety issues including McDonald{\textquoteright}s and genetically modified food. An online survey administered to 184 undergraduate students who use Twitter showed that negative attitudes increased the likelihood of rumor sharing, mediated by issue-related epistemic motivation. However, positive attitudes showed no effects on issue-related motivation and the likelihood of rumor sharing. Theoretical and practical implications are discussed.",

author = "Hyegyu Lee and Jarim Kim and Kim, {Jeong Nam}",

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AU - Kim, Jeong Nam

PY - 2021

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AB - This study tested the manner in which attitude toward an object of rumor affects people’s epistemic motivation to solve a problem and to share a rumor, specifically on social media, using two rumors regarding food safety issues including McDonald’s and genetically modified food. An online survey administered to 184 undergraduate students who use Twitter showed that negative attitudes increased the likelihood of rumor sharing, mediated by issue-related epistemic motivation. However, positive attitudes showed no effects on issue-related motivation and the likelihood of rumor sharing. Theoretical and practical implications are discussed.

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Mechanics of Rumor Mills and Epistemic Motivational Processes of Food-related Rumor Spread: Interplay between Attitude and Issue Motivation

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

UN SDGs

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