Motivations for the complementary use of text-based media during linear TV viewing: An exploratory study

Eunyoung Han, Sang Woo Lee

Research output: Contribution to journalArticle

25 Citations (Scopus)

Abstract

The phenomenon of complementary use of text-based media, such as social media or instant messaging (IM), during linear TV viewing has been growing. This represents a new pattern of TV consumption, and is worth studying from a business as well as an academic perspective. In this paper, we present our findings from an exploratory study of 66 users who were interviewed to determine their motivations for the complementary use of text-based media during linear TV viewing. Five major use motivations were identified: communication about the impressions of a broadcast; information sharing and seeking; feelings of coviewing; curiosity about others' opinions; and program recommendations. We classified use motivations according to program genre, and also conducted a comparative analysis on how use motivations differ when using KakaoTalk (a form of instant messaging) and Facebook. Our work clarifies the use motivations of text-based media during TV consumption, which has not been addressed in previous studies, and provides insights into implementing text-based media that is complementary to linear TV viewing. Most interviewees in this study, however, were KakaoTalk users; future studies should explore users of more diverse types of text-based media.

Original languageEnglish
Pages (from-to)235-243
Number of pages9
JournalComputers in Human Behavior
Volume32
DOIs
Publication statusPublished - 2014 Mar 1

Fingerprint

Motivation
Social Media
Exploratory Behavior
Information Dissemination
Emotions
Communication
Industry
Instant

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

Cite this

@article{1772cfe2edf64f9996ee07f0e30b2086,
title = "Motivations for the complementary use of text-based media during linear TV viewing: An exploratory study",
abstract = "The phenomenon of complementary use of text-based media, such as social media or instant messaging (IM), during linear TV viewing has been growing. This represents a new pattern of TV consumption, and is worth studying from a business as well as an academic perspective. In this paper, we present our findings from an exploratory study of 66 users who were interviewed to determine their motivations for the complementary use of text-based media during linear TV viewing. Five major use motivations were identified: communication about the impressions of a broadcast; information sharing and seeking; feelings of coviewing; curiosity about others' opinions; and program recommendations. We classified use motivations according to program genre, and also conducted a comparative analysis on how use motivations differ when using KakaoTalk (a form of instant messaging) and Facebook. Our work clarifies the use motivations of text-based media during TV consumption, which has not been addressed in previous studies, and provides insights into implementing text-based media that is complementary to linear TV viewing. Most interviewees in this study, however, were KakaoTalk users; future studies should explore users of more diverse types of text-based media.",
author = "Eunyoung Han and Lee, {Sang Woo}",
year = "2014",
month = "3",
day = "1",
doi = "10.1016/j.chb.2013.12.015",
language = "English",
volume = "32",
pages = "235--243",
journal = "Computers in Human Behavior",
issn = "0747-5632",
publisher = "Elsevier Limited",

}

Motivations for the complementary use of text-based media during linear TV viewing : An exploratory study. / Han, Eunyoung; Lee, Sang Woo.

In: Computers in Human Behavior, Vol. 32, 01.03.2014, p. 235-243.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Motivations for the complementary use of text-based media during linear TV viewing

T2 - An exploratory study

AU - Han, Eunyoung

AU - Lee, Sang Woo

PY - 2014/3/1

Y1 - 2014/3/1

N2 - The phenomenon of complementary use of text-based media, such as social media or instant messaging (IM), during linear TV viewing has been growing. This represents a new pattern of TV consumption, and is worth studying from a business as well as an academic perspective. In this paper, we present our findings from an exploratory study of 66 users who were interviewed to determine their motivations for the complementary use of text-based media during linear TV viewing. Five major use motivations were identified: communication about the impressions of a broadcast; information sharing and seeking; feelings of coviewing; curiosity about others' opinions; and program recommendations. We classified use motivations according to program genre, and also conducted a comparative analysis on how use motivations differ when using KakaoTalk (a form of instant messaging) and Facebook. Our work clarifies the use motivations of text-based media during TV consumption, which has not been addressed in previous studies, and provides insights into implementing text-based media that is complementary to linear TV viewing. Most interviewees in this study, however, were KakaoTalk users; future studies should explore users of more diverse types of text-based media.

AB - The phenomenon of complementary use of text-based media, such as social media or instant messaging (IM), during linear TV viewing has been growing. This represents a new pattern of TV consumption, and is worth studying from a business as well as an academic perspective. In this paper, we present our findings from an exploratory study of 66 users who were interviewed to determine their motivations for the complementary use of text-based media during linear TV viewing. Five major use motivations were identified: communication about the impressions of a broadcast; information sharing and seeking; feelings of coviewing; curiosity about others' opinions; and program recommendations. We classified use motivations according to program genre, and also conducted a comparative analysis on how use motivations differ when using KakaoTalk (a form of instant messaging) and Facebook. Our work clarifies the use motivations of text-based media during TV consumption, which has not been addressed in previous studies, and provides insights into implementing text-based media that is complementary to linear TV viewing. Most interviewees in this study, however, were KakaoTalk users; future studies should explore users of more diverse types of text-based media.

UR - http://www.scopus.com/inward/record.url?scp=84892184955&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84892184955&partnerID=8YFLogxK

U2 - 10.1016/j.chb.2013.12.015

DO - 10.1016/j.chb.2013.12.015

M3 - Article

AN - SCOPUS:84892184955

VL - 32

SP - 235

EP - 243

JO - Computers in Human Behavior

JF - Computers in Human Behavior

SN - 0747-5632

ER -