Online advertising as a new story: Effects of user-driven photo advertisement in social media

Min Shin, Da Young Ju

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Mobile devices have infiltrated into our lives. The constant connectivity via wireless technology led to a growth of social media. It is different from traditional media in that it provides interactive communication without restriction of time and place. Marketing industry is struggling to increase its presence by advertising in this new media environment. This paper presents a new advertising model based on user-generated content. This model was theoretically approached by the psychological mechanisms. We show its effectiveness using our experiments that measure users' attention levels and advertisement recall rates. The proposed model can be potentially applied to online advertisements in diverse platforms and devices.

Original languageEnglish
Title of host publicationDesign, User Experience, and Usability
Subtitle of host publicationWeb, Mobile, and Product Design - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings
Pages103-112
Number of pages10
EditionPART 4
DOIs
Publication statusPublished - 2013 Aug 1
Event2nd International Conference on Design, User Experience, and Usability: Web, Mobile, and Product Design, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV, United States
Duration: 2013 Jul 212013 Jul 26

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 4
Volume8015 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other2nd International Conference on Design, User Experience, and Usability: Web, Mobile, and Product Design, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013
CountryUnited States
CityLas Vegas, NV
Period13/7/2113/7/26

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

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    Shin, M., & Ju, D. Y. (2013). Online advertising as a new story: Effects of user-driven photo advertisement in social media. In Design, User Experience, and Usability: Web, Mobile, and Product Design - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings (PART 4 ed., pp. 103-112). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8015 LNCS, No. PART 4). https://doi.org/10.1007/978-3-642-39253-5_12