Abstract
This study investigated the factors associated with online environmental community members' intention to participate in environmental activities in the Chinese context, employing the framework of the theory of planned behavior (TPB). Using data from a survey of community members (N = 211), structural equation modeling analyses confirmed the roles of subjective norm and self-efficacy in affecting intention to participate in environmental activities. Unlike other TPB studies, however, the study discovered that attitude was not significantly associated with intention. In addition, other relevant factors, including ego involvement, group identification, perceived salience of environmental problems, perceived popularity of environmental activities, and perceived interactivity of the community websites, were found to be associated with the intention of participation, either directly or indirectly. The theoretical and practical implications were discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 1298-1306 |
| Number of pages | 9 |
| Journal | Computers in Human Behavior |
| Volume | 28 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2012 Jul 1 |
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All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Human-Computer Interaction
- Psychology(all)
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Online environmental community members' intention to participate in environmental activities : An application of the theory of planned behavior in the Chinese context. / Park, Namkee; Yang, Aimei.
In: Computers in Human Behavior, Vol. 28, No. 4, 01.07.2012, p. 1298-1306.Research output: Contribution to journal › Article
TY - JOUR
T1 - Online environmental community members' intention to participate in environmental activities
T2 - An application of the theory of planned behavior in the Chinese context
AU - Park, Namkee
AU - Yang, Aimei
PY - 2012/7/1
Y1 - 2012/7/1
N2 - This study investigated the factors associated with online environmental community members' intention to participate in environmental activities in the Chinese context, employing the framework of the theory of planned behavior (TPB). Using data from a survey of community members (N = 211), structural equation modeling analyses confirmed the roles of subjective norm and self-efficacy in affecting intention to participate in environmental activities. Unlike other TPB studies, however, the study discovered that attitude was not significantly associated with intention. In addition, other relevant factors, including ego involvement, group identification, perceived salience of environmental problems, perceived popularity of environmental activities, and perceived interactivity of the community websites, were found to be associated with the intention of participation, either directly or indirectly. The theoretical and practical implications were discussed.
AB - This study investigated the factors associated with online environmental community members' intention to participate in environmental activities in the Chinese context, employing the framework of the theory of planned behavior (TPB). Using data from a survey of community members (N = 211), structural equation modeling analyses confirmed the roles of subjective norm and self-efficacy in affecting intention to participate in environmental activities. Unlike other TPB studies, however, the study discovered that attitude was not significantly associated with intention. In addition, other relevant factors, including ego involvement, group identification, perceived salience of environmental problems, perceived popularity of environmental activities, and perceived interactivity of the community websites, were found to be associated with the intention of participation, either directly or indirectly. The theoretical and practical implications were discussed.
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UR - http://www.scopus.com/inward/citedby.url?scp=84860287085&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2012.02.013
DO - 10.1016/j.chb.2012.02.013
M3 - Article
AN - SCOPUS:84860287085
VL - 28
SP - 1298
EP - 1306
JO - Computers in Human Behavior
JF - Computers in Human Behavior
SN - 0747-5632
IS - 4
ER -