Organizational Attractiveness of Foreign-Based Companies: A country of origin perspective

Fabian Jintae Froese, Anne Vo, Tony C. Garrett

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

Attracting high-quality applicants is a crucial activity for the success of an organization. In today's globalized world, multinational enterprises need to attract talent not only in the domestic market but also in overseas markets. This exploratory study introduces the country of origin image framework from marketing literature to the context of recruitment in order to examine why foreign companies are (not) attractive to local job seekers, exemplified by the case of Japanese and US companies in Vietnam. Survey results of more than 300 participants confirmed the robustness of our postulated framework. Symbolic images such as the technological development and images of people of a country predicted the attractiveness of foreign companies above and beyond instrumental images of job characteristics. Detailed explanations and practical implications are provided.

Original languageEnglish
Pages (from-to)271-281
Number of pages11
JournalInternational Journal of Selection and Assessment
Volume18
Issue number3
DOIs
Publication statusPublished - 2010 Sep 1

Fingerprint

Aptitude
Vietnam
Marketing
Industry
Surveys and Questionnaires
Organizational attractiveness
Country of origin

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Applied Psychology
  • Psychology(all)
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

@article{84e8c2833c8e4a0c8a20ce3146506d08,
title = "Organizational Attractiveness of Foreign-Based Companies: A country of origin perspective",
abstract = "Attracting high-quality applicants is a crucial activity for the success of an organization. In today's globalized world, multinational enterprises need to attract talent not only in the domestic market but also in overseas markets. This exploratory study introduces the country of origin image framework from marketing literature to the context of recruitment in order to examine why foreign companies are (not) attractive to local job seekers, exemplified by the case of Japanese and US companies in Vietnam. Survey results of more than 300 participants confirmed the robustness of our postulated framework. Symbolic images such as the technological development and images of people of a country predicted the attractiveness of foreign companies above and beyond instrumental images of job characteristics. Detailed explanations and practical implications are provided.",
author = "Froese, {Fabian Jintae} and Anne Vo and Garrett, {Tony C.}",
year = "2010",
month = "9",
day = "1",
doi = "10.1111/j.1468-2389.2010.00510.x",
language = "English",
volume = "18",
pages = "271--281",
journal = "International Journal of Selection and Assessment",
issn = "0965-075X",
publisher = "Wiley-Blackwell",
number = "3",

}

Organizational Attractiveness of Foreign-Based Companies : A country of origin perspective. / Froese, Fabian Jintae; Vo, Anne; Garrett, Tony C.

In: International Journal of Selection and Assessment, Vol. 18, No. 3, 01.09.2010, p. 271-281.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Organizational Attractiveness of Foreign-Based Companies

T2 - A country of origin perspective

AU - Froese, Fabian Jintae

AU - Vo, Anne

AU - Garrett, Tony C.

PY - 2010/9/1

Y1 - 2010/9/1

N2 - Attracting high-quality applicants is a crucial activity for the success of an organization. In today's globalized world, multinational enterprises need to attract talent not only in the domestic market but also in overseas markets. This exploratory study introduces the country of origin image framework from marketing literature to the context of recruitment in order to examine why foreign companies are (not) attractive to local job seekers, exemplified by the case of Japanese and US companies in Vietnam. Survey results of more than 300 participants confirmed the robustness of our postulated framework. Symbolic images such as the technological development and images of people of a country predicted the attractiveness of foreign companies above and beyond instrumental images of job characteristics. Detailed explanations and practical implications are provided.

AB - Attracting high-quality applicants is a crucial activity for the success of an organization. In today's globalized world, multinational enterprises need to attract talent not only in the domestic market but also in overseas markets. This exploratory study introduces the country of origin image framework from marketing literature to the context of recruitment in order to examine why foreign companies are (not) attractive to local job seekers, exemplified by the case of Japanese and US companies in Vietnam. Survey results of more than 300 participants confirmed the robustness of our postulated framework. Symbolic images such as the technological development and images of people of a country predicted the attractiveness of foreign companies above and beyond instrumental images of job characteristics. Detailed explanations and practical implications are provided.

UR - http://www.scopus.com/inward/record.url?scp=77955723248&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77955723248&partnerID=8YFLogxK

U2 - 10.1111/j.1468-2389.2010.00510.x

DO - 10.1111/j.1468-2389.2010.00510.x

M3 - Article

AN - SCOPUS:77955723248

VL - 18

SP - 271

EP - 281

JO - International Journal of Selection and Assessment

JF - International Journal of Selection and Assessment

SN - 0965-075X

IS - 3

ER -