Organizational attractiveness of foreign firms in Asia: Soft power matters

Fabian J. Froese, Yasuyuki Kishi

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

Attracting highly qualified talent is crucial for the success of organizations. This study investigates whether and how the soft power of countries or regions (that is, the perceived influence and media exposure of the country/region) is related to the organizational attractiveness of foreign firms. Survey results from more than 2200 initial job candidates from South Korea, China, Vietnam, Thailand, the Philippines and Singapore indicate that the soft power of Japan and Western countries predicts applicant attraction to organizations from these countries; this suggests the importance of soft power in human resource management and international business. Practical and theoretical implications are discussed.

Original languageEnglish
Pages (from-to)281-297
Number of pages17
JournalAsian Business and Management
Volume12
Issue number3
DOIs
Publication statusPublished - 2013 Jul 1

Fingerprint

social attraction
firm
human resource management
applicant
Vietnam
Philippines
South Korea
Thailand
Singapore
candidacy
Japan
China
Organizational attractiveness
Foreign firms
Asia

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Sociology and Political Science
  • Political Science and International Relations
  • Strategy and Management

Cite this

@article{208f0e118d5144b4ad0588d6e3a80774,
title = "Organizational attractiveness of foreign firms in Asia: Soft power matters",
abstract = "Attracting highly qualified talent is crucial for the success of organizations. This study investigates whether and how the soft power of countries or regions (that is, the perceived influence and media exposure of the country/region) is related to the organizational attractiveness of foreign firms. Survey results from more than 2200 initial job candidates from South Korea, China, Vietnam, Thailand, the Philippines and Singapore indicate that the soft power of Japan and Western countries predicts applicant attraction to organizations from these countries; this suggests the importance of soft power in human resource management and international business. Practical and theoretical implications are discussed.",
author = "Froese, {Fabian J.} and Yasuyuki Kishi",
year = "2013",
month = "7",
day = "1",
doi = "10.1057/abm.2013.3",
language = "English",
volume = "12",
pages = "281--297",
journal = "Asian Business and Management",
issn = "1472-4782",
publisher = "Palgrave Macmillan Ltd.",
number = "3",

}

Organizational attractiveness of foreign firms in Asia : Soft power matters. / Froese, Fabian J.; Kishi, Yasuyuki.

In: Asian Business and Management, Vol. 12, No. 3, 01.07.2013, p. 281-297.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Organizational attractiveness of foreign firms in Asia

T2 - Soft power matters

AU - Froese, Fabian J.

AU - Kishi, Yasuyuki

PY - 2013/7/1

Y1 - 2013/7/1

N2 - Attracting highly qualified talent is crucial for the success of organizations. This study investigates whether and how the soft power of countries or regions (that is, the perceived influence and media exposure of the country/region) is related to the organizational attractiveness of foreign firms. Survey results from more than 2200 initial job candidates from South Korea, China, Vietnam, Thailand, the Philippines and Singapore indicate that the soft power of Japan and Western countries predicts applicant attraction to organizations from these countries; this suggests the importance of soft power in human resource management and international business. Practical and theoretical implications are discussed.

AB - Attracting highly qualified talent is crucial for the success of organizations. This study investigates whether and how the soft power of countries or regions (that is, the perceived influence and media exposure of the country/region) is related to the organizational attractiveness of foreign firms. Survey results from more than 2200 initial job candidates from South Korea, China, Vietnam, Thailand, the Philippines and Singapore indicate that the soft power of Japan and Western countries predicts applicant attraction to organizations from these countries; this suggests the importance of soft power in human resource management and international business. Practical and theoretical implications are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84879398789&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84879398789&partnerID=8YFLogxK

U2 - 10.1057/abm.2013.3

DO - 10.1057/abm.2013.3

M3 - Article

AN - SCOPUS:84879398789

VL - 12

SP - 281

EP - 297

JO - Asian Business and Management

JF - Asian Business and Management

SN - 1472-4782

IS - 3

ER -