Current state of wearable device market is in a chasm, which indicates a disconnect of high technology adoption between early adopters and early majorities. The purpose of this paper is to suggest features of wearable device which will provide a successful beachhead for its adoption from early majorities. Our suggestion is based on the two step analyses consisting of the patent network analysis (PNA) for reflecting technological trend of the area and the patent based conjoint analysis (CA) for considering target customers' preferences. First of all, we identify measuring or processing data from the human body for medical purposes as prospective technology in wearable device area by using PNA. Based on the identified technology from the PNA, individuals who are very interested in using a medical-purposed wearable device are distinguished as target customers. We conduct patent based CA reflecting their preferences. This paper suggests research direction, which is to cross the chasm and attain first mover advantage, to the first mover companies in wearable device market.
Bibliographical noteFunding Information:
This work was supported by a National Research Foundation of Korea (NRF) grant funded by the Korean government (MSIP) ( 2013R1A2A1A09004699 ). We appreciate the helpful discussion that we had with Bo Kyeong Lee, which assisted us in making significant improvements to this research.
© 2015 Elsevier Inc.
All Science Journal Classification (ASJC) codes
- Business and International Management
- Applied Psychology
- Management of Technology and Innovation