Abstract
This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.
| Original language | English |
|---|---|
| Pages (from-to) | 16-20 |
| Number of pages | 5 |
| Journal | Journal of Coastal Research |
| Volume | 33 |
| Issue number | Special Issue 79 |
| DOIs | |
| Publication status | Published - 2017 Mar 1 |
| Event | 2nd International Water Safety Symposium, IWSS 2016 - Incheon, Korea, Republic of Duration: 2016 Jun 22 → 2016 Jun 24 |
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All Science Journal Classification (ASJC) codes
- Ecology
- Water Science and Technology
- Earth-Surface Processes
Cite this
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Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites. / Lee, Min Seok; Chun, Sung Bum; Park, Chanmin; Suh, Kwang Bong; Lee, Chul Won.
In: Journal of Coastal Research, Vol. 33, No. Special Issue 79, 01.03.2017, p. 16-20.Research output: Contribution to journal › Conference article
TY - JOUR
T1 - Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites
AU - Lee, Min Seok
AU - Chun, Sung Bum
AU - Park, Chanmin
AU - Suh, Kwang Bong
AU - Lee, Chul Won
PY - 2017/3/1
Y1 - 2017/3/1
N2 - This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.
AB - This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.
UR - http://www.scopus.com/inward/record.url?scp=85018165162&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85018165162&partnerID=8YFLogxK
U2 - 10.2112/SI79-004.1
DO - 10.2112/SI79-004.1
M3 - Conference article
AN - SCOPUS:85018165162
VL - 33
SP - 16
EP - 20
JO - Journal of Coastal Research
JF - Journal of Coastal Research
SN - 0749-0208
IS - Special Issue 79
ER -