Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites

Min Seok Lee; Sung Bum Chun; Chanmin Park; Kwang Bong Suh; Chul Won Lee

doi:10.2112/SI79-004.1

Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites

Min Seok Lee, Sung Bum Chun, Chanmin Park, Kwang Bong Suh, Chul Won Lee

Department of Sports Industry Studies

Research output: Contribution to journal › Conference article

1 Citation (Scopus)

Abstract

This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.

Original language	English
Pages (from-to)	16-20
Number of pages	5
Journal	Journal of Coastal Research
Volume	33
Issue number	Special Issue 79
DOIs	https://doi.org/10.2112/SI79-004.1
Publication status	Published - 2017 Mar 1
Event	2nd International Water Safety Symposium, IWSS 2016 - Incheon, Korea, Republic of Duration: 2016 Jun 22 → 2016 Jun 24

All Science Journal Classification (ASJC) codes

Ecology
Water Science and Technology
Earth-Surface Processes

Access to Document

10.2112/SI79-004.1

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Lee, M. S., Chun, S. B., Park, C., Suh, K. B., & Lee, C. W. (2017). Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites. Journal of Coastal Research, 33(Special Issue 79), 16-20. https://doi.org/10.2112/SI79-004.1

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abstract = "This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.",

author = "Lee, {Min Seok} and Chun, {Sung Bum} and Chanmin Park and Suh, {Kwang Bong} and Lee, {Chul Won}",

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AU - Lee, Chul Won

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AB - This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.

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