TY - JOUR
T1 - Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites
AU - Lee, Min Seok
AU - Chun, Sung Bum
AU - Park, Chanmin
AU - Suh, Kwang Bong
AU - Lee, Chul Won
N1 - Publisher Copyright:
© Coastal Education and Research Foundation, Inc. 2017.
Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017/3/1
Y1 - 2017/3/1
N2 - This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.
AB - This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.
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U2 - 10.2112/SI79-004.1
DO - 10.2112/SI79-004.1
M3 - Conference article
AN - SCOPUS:85018165162
VL - 33
SP - 16
EP - 20
JO - Journal of Coastal Research
JF - Journal of Coastal Research
SN - 0749-0208
IS - Special Issue 79
T2 - 2nd International Water Safety Symposium, IWSS 2016
Y2 - 22 June 2016 through 24 June 2016
ER -