Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites

Min Seok Lee, Sung Bum Chun, Chanmin Park, Kwang Bong Suh, Chul Won Lee

Research output: Contribution to journalConference article

1 Citation (Scopus)

Abstract

This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.

Original languageEnglish
Pages (from-to)16-20
Number of pages5
JournalJournal of Coastal Research
Volume33
Issue numberSpecial Issue 79
DOIs
Publication statusPublished - 2017 Mar 1
Event2nd International Water Safety Symposium, IWSS 2016 - Incheon, Korea, Republic of
Duration: 2016 Jun 222016 Jun 24

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beach
safety
sampling
frequency analysis
factor analysis
software
modeling
service quality
analysis
effect
test

All Science Journal Classification (ASJC) codes

  • Ecology
  • Water Science and Technology
  • Earth-Surface Processes

Cite this

Lee, Min Seok ; Chun, Sung Bum ; Park, Chanmin ; Suh, Kwang Bong ; Lee, Chul Won. / Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites. In: Journal of Coastal Research. 2017 ; Vol. 33, No. Special Issue 79. pp. 16-20.
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Perception of safety as a mediator in the relations among service quality, satisfaction, and behavioral intention at Korean Beach Sites. / Lee, Min Seok; Chun, Sung Bum; Park, Chanmin; Suh, Kwang Bong; Lee, Chul Won.

In: Journal of Coastal Research, Vol. 33, No. Special Issue 79, 01.03.2017, p. 16-20.

Research output: Contribution to journalConference article

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AU - Lee, Min Seok

AU - Chun, Sung Bum

AU - Park, Chanmin

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AU - Lee, Chul Won

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AB - This research verifies the mediating effect of perception of beach safety on the relationship among beach service quality, customer satisfaction, and behavioral intention. A questionnaire was used for measurement. Convenience sampling of Non-probability sampling was used. Three hundred and five questionnaires were distributed in the Seoul and Gyeong-gi areas, of which 295 were used for the final analysis to evaluate the hypotheses. SPSS 21 and AMOS 20.0 software were used to conduct the frequency analysis, validity tests, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis. The results were as follows. First, beach service quality was found to have a significant relationship with customer satisfaction. Second, customer satisfaction was found to be significantly related to revisiting behavioral intention. Third, the beachgoer's perception of safety was found to have a mediating effect between customer satisfaction and behavioral intention.

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