Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Janet K.M. Marta, Anusorn Singhapakdi, Dong Jin Lee, M. Joseph Sirgy, Kalayanee Koonmee, Busaya Virakul

Research output: Contribution to journalArticle

23 Citations (Scopus)


Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S. culture is individualistic. Survey data were collected from Thailand from a sample of marketing managers of Thai companies listed on the Stock Exchange of Thailand (SET). The U.S. data involved a sample of U.S. members of the American Marketing Association. The results provide partial support for the hypotheses.

Original languageEnglish
Pages (from-to)381-389
Number of pages9
JournalJournal of Business Research
Issue number3
Publication statusPublished - 2013 Mar 1


All Science Journal Classification (ASJC) codes

  • Marketing

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