Perceptions about ethics institutionalization and quality of work life

Thai versus American marketing managers

Janet K.M. Marta, Anusorn Singhapakdi, Dongjin Lee, M. Joseph Sirgy, Kalayanee Koonmee, Busaya Virakul

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S. culture is individualistic. Survey data were collected from Thailand from a sample of marketing managers of Thai companies listed on the Stock Exchange of Thailand (SET). The U.S. data involved a sample of U.S. members of the American Marketing Association. The results provide partial support for the hypotheses.

Original languageEnglish
Pages (from-to)381-389
Number of pages9
JournalJournal of Business Research
Volume66
Issue number3
DOIs
Publication statusPublished - 2013 Mar 1

Fingerprint

Marketing
Quality of work life
Institutionalization
Managers
Thailand
Survey data
Listed companies
Stock exchange

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

Marta, Janet K.M. ; Singhapakdi, Anusorn ; Lee, Dongjin ; Sirgy, M. Joseph ; Koonmee, Kalayanee ; Virakul, Busaya. / Perceptions about ethics institutionalization and quality of work life : Thai versus American marketing managers. In: Journal of Business Research. 2013 ; Vol. 66, No. 3. pp. 381-389.
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Perceptions about ethics institutionalization and quality of work life : Thai versus American marketing managers. / Marta, Janet K.M.; Singhapakdi, Anusorn; Lee, Dongjin; Sirgy, M. Joseph; Koonmee, Kalayanee; Virakul, Busaya.

In: Journal of Business Research, Vol. 66, No. 3, 01.03.2013, p. 381-389.

Research output: Contribution to journalArticle

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