Abstract
Although many studies have investigated citizens' attitudes toward polls and the political consequences, there have been no studies examining the effects of social network site (SNS) users' opinion environments on their poll skepticism. Based on prior studies on poll skepticism, we examine the relationship between perceived SNS opinion environments, poll skepticism, perceived concerns over the negative influence of the polls, and voting intention in an upcoming election. Using the survey data of the 2012 South Korean General Election, this study found that if the published polls are against respondents' political position, their homophilous SNS opinion environments promote poll skepticism, and augmented poll skepticism leads to concerns over the negative influence of the polls on other voters, which in turn increases voting intention.
| Original language | English |
|---|---|
| Pages (from-to) | 271-287 |
| Number of pages | 17 |
| Journal | Asian Journal of Communication |
| Volume | 25 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2015 May 4 |
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All Science Journal Classification (ASJC) codes
- Communication
- Education
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Political homophily on social network sites and users’ poll skepticism. / Baek, Young Min; Jeong, Irkwon; Rhee, June Woong.
In: Asian Journal of Communication, Vol. 25, No. 3, 04.05.2015, p. 271-287.Research output: Contribution to journal › Article
TY - JOUR
T1 - Political homophily on social network sites and users’ poll skepticism
AU - Baek, Young Min
AU - Jeong, Irkwon
AU - Rhee, June Woong
PY - 2015/5/4
Y1 - 2015/5/4
N2 - Although many studies have investigated citizens' attitudes toward polls and the political consequences, there have been no studies examining the effects of social network site (SNS) users' opinion environments on their poll skepticism. Based on prior studies on poll skepticism, we examine the relationship between perceived SNS opinion environments, poll skepticism, perceived concerns over the negative influence of the polls, and voting intention in an upcoming election. Using the survey data of the 2012 South Korean General Election, this study found that if the published polls are against respondents' political position, their homophilous SNS opinion environments promote poll skepticism, and augmented poll skepticism leads to concerns over the negative influence of the polls on other voters, which in turn increases voting intention.
AB - Although many studies have investigated citizens' attitudes toward polls and the political consequences, there have been no studies examining the effects of social network site (SNS) users' opinion environments on their poll skepticism. Based on prior studies on poll skepticism, we examine the relationship between perceived SNS opinion environments, poll skepticism, perceived concerns over the negative influence of the polls, and voting intention in an upcoming election. Using the survey data of the 2012 South Korean General Election, this study found that if the published polls are against respondents' political position, their homophilous SNS opinion environments promote poll skepticism, and augmented poll skepticism leads to concerns over the negative influence of the polls on other voters, which in turn increases voting intention.
UR - http://www.scopus.com/inward/record.url?scp=84930926395&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84930926395&partnerID=8YFLogxK
U2 - 10.1080/01292986.2014.955861
DO - 10.1080/01292986.2014.955861
M3 - Article
AN - SCOPUS:84930926395
VL - 25
SP - 271
EP - 287
JO - Asian Journal of Communication
JF - Asian Journal of Communication
SN - 0129-2986
IS - 3
ER -