Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Haesung Whang, Sunghwa Yong, Eunju Ko

Research output: Contribution to journalArticle

46 Citations (Scopus)


A worldwide phenomenon is occurring whereby tourists visit specific locations due to the content of pop culture. This study applies the concept of pop culture involvement to tourism discourse. The study classifies pop culture involvement on an enduring level and a situational level regarding its influence on the formation of destination image and visit intention. Finally, the study analyzes the difference within structural models between China and Russia. The results indicate that situational involvement and enduring involvement have different effects on the structural model. Results also show different path results depending on nationalities.

Original languageEnglish
Pages (from-to)631-641
Number of pages11
JournalJournal of Business Research
Issue number2
Publication statusPublished - 2016 Feb 1


All Science Journal Classification (ASJC) codes

  • Marketing

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