Predicting the intentions of tourism major students in a Korean University to acquire foreign language skills

Naoko Yamada, Soo Kyung Kim, Jinmoo Heo

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

The theory of planned behaviour was used to examine intentions of Korean tourism major students to acquire foreign language skills (FLS) and uncover the beliefs that contribute to that intention. Belief elicitation and belief measurement questionnaires were collected from 38 and 242 students at Woosong University in November and December 2010. Attitudes and subjective norms were found to be significant contributors to the sample students' intention to acquire FLS. Favourable attitudes and perceived social pressure should be maintained by targeting the behavioural beliefs and normative beliefs to heighten the intention level.

Original languageEnglish
Pages (from-to)507-511
Number of pages5
JournalCurrent Issues in Tourism
Volume16
Issue number5
DOIs
Publication statusPublished - 2013 Jul 2

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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