This paper provides a new perspective on the validity of the so-called "leverage theory." In a model of preemptive innovation in "systems" markets, I examine the effect of bundling on R&D incentives. I find that bundling provides a channel through which monopoly "slack" in one component market can be shifted to another, with the effect of mitigating rent dissipation in the systems market. Bundling can be profitable if this beneficial effect of reduced rent dissipation outweighs the negative effect of intensified price competition. After demonstrating the private optimality of bundling, its welfare implications are considered. Finally, the results can be reinterpreted to analyze the relationship between compatibility decisions and R&D incentives in mix-and-match models.
All Science Journal Classification (ASJC) codes
- Economics and Econometrics