Abstract
Recently digital items have been widely used by people in the online space including virtual communities and online games. Some Internet companies even in the context of virtual community (VC) generate revenue from the sales of digital items to their online members. The sales of digital items provide insights for Internet companies and virtual community providers who are suffering from the lack of a profitable business model. This study examines why people pay for digital items from the self-presentation perspective in the context of VC by introducing a new construct, digital identity, and developing a conceptual framework of presentation of digital identity. The findings of this study show that the presentation desire of digital identity leads to the intention of purchasing digital items. This study identifies the significance of online group norm and online group involvement on the presentation desire from the social digital identity perspective and the significance of personal innovativeness from the personal digital identity perspective. These findings help to advance theory and offer practical insights in the context of Internet business and VC.
| Original language | English |
|---|---|
| Title of host publication | Online Communities and Social Computing - Second International Conference, OCSC 2007. Held as Part of HCI International 2007, Proceedings |
| Publisher | Springer Verlag |
| Pages | 96-105 |
| Number of pages | 10 |
| ISBN (Print) | 9783540732563 |
| DOIs | |
| Publication status | Published - 2007 |
| Event | 2nd International Conference on Online Communities and Social Computing, OCSC 2007 - Beijing, China Duration: 2007 Jul 22 → 2007 Jul 27 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 4564 LNCS |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Other
| Other | 2nd International Conference on Online Communities and Social Computing, OCSC 2007 |
|---|---|
| Country/Territory | China |
| City | Beijing |
| Period | 07/7/22 → 07/7/27 |
Bibliographical note
Funding Information:Grant information: This research was supported by Ministry of Research, Technology and Higher Education Republic of Indonesia through Master of Education Towards Doctoral Scholarship Program for Excellence Undergraduate and the support through World Class Professor Program Scheme-B No. 123.57/D2.3/KP/2018.
Funding Information:
This research was supported by Ministry of Research, Technology and Higher Education Republic of Indonesia through Master of Education Towards Doctoral Scholarship Program for Excellence Undergraduate and the support through World Class Professor Program Scheme-B No. 123.57/D2.3/KP/2018.
All Science Journal Classification (ASJC) codes
- Theoretical Computer Science
- Computer Science(all)