Provisioning of energy consumption information for mobile ads

Seokjun Lee, Minyoung Go, Rhan Ha, Hojung Cha

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Advertisement-embedded mobile applications have been reported to consume a non-trivial amount of energy. Although a few studies have focused on the energy consumption of mobile advertisements (ads), no previous work has addressed the mobile ad ecosystem, which consists of users, application developers, and ad providers. In this paper, we define the advertisement energy information (AEI) required for the mobile ad ecosystem, and we propose a set of application programming interfaces (APIs) to provide AEI that considers various requirements of the underlying ecosystem. To realize the APIs, we developed a system service in Android to collect the AEI accurately and with low overhead. The experiment results show the validity of the proposed scheme, and the case studies demonstrate the usefulness of the proposed APIs.

Original languageEnglish
Pages (from-to)49-61
Number of pages13
JournalPervasive and Mobile Computing
Publication statusPublished - 2019 Feb

Bibliographical note

Funding Information:
This work was supported by the Samsung Research Funding Center of Samsung Electronics under project number SRFCTB1503-02 and the Next-Generation Information Computing Development Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Science, ICT( 2017M3C4A7083677 ).

Publisher Copyright:
© 2019

All Science Journal Classification (ASJC) codes

  • Software
  • Information Systems
  • Hardware and Architecture
  • Computer Science Applications
  • Computer Networks and Communications


Dive into the research topics of 'Provisioning of energy consumption information for mobile ads'. Together they form a unique fingerprint.

Cite this