Abstract
This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm's other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL marketing, while the preservation of the well-being of the firm's other stakeholders is referred to as the nonmaleficence component. The authors propose that the consequences of marketing beneficence and nonmaleficence are high levels of customer well-being, customer trust and commitment, and positive corporate image and company goodwill. They also propose that the beneficent and nonmaleficent components of QOL marketing are influenced by a set of environmental factors, organizational factors, and individual factors.
| Original language | English |
|---|---|
| Pages (from-to) | 44-58 |
| Number of pages | 15 |
| Journal | Journal of Macromarketing |
| Volume | 24 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2004 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Marketing
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Quality-of-Life (QOL) Marketing : Proposed Antecedents and Consequences. / Lee, Dongjin; Sirgy, M. Joseph.
In: Journal of Macromarketing, Vol. 24, No. 1, 01.01.2004, p. 44-58.Research output: Contribution to journal › Article
TY - JOUR
T1 - Quality-of-Life (QOL) Marketing
T2 - Proposed Antecedents and Consequences
AU - Lee, Dongjin
AU - Sirgy, M. Joseph
PY - 2004/1/1
Y1 - 2004/1/1
N2 - This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm's other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL marketing, while the preservation of the well-being of the firm's other stakeholders is referred to as the nonmaleficence component. The authors propose that the consequences of marketing beneficence and nonmaleficence are high levels of customer well-being, customer trust and commitment, and positive corporate image and company goodwill. They also propose that the beneficent and nonmaleficent components of QOL marketing are influenced by a set of environmental factors, organizational factors, and individual factors.
AB - This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm's other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL marketing, while the preservation of the well-being of the firm's other stakeholders is referred to as the nonmaleficence component. The authors propose that the consequences of marketing beneficence and nonmaleficence are high levels of customer well-being, customer trust and commitment, and positive corporate image and company goodwill. They also propose that the beneficent and nonmaleficent components of QOL marketing are influenced by a set of environmental factors, organizational factors, and individual factors.
UR - http://www.scopus.com/inward/record.url?scp=84990350732&partnerID=8YFLogxK
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U2 - 10.1177/0276146704263922
DO - 10.1177/0276146704263922
M3 - Article
VL - 24
SP - 44
EP - 58
JO - Journal of Macromarketing
JF - Journal of Macromarketing
SN - 0276-1467
IS - 1
ER -