TY - JOUR
T1 - Quality-of-Life (QOL) Marketing
T2 - Proposed Antecedents and Consequences
AU - Lee, Dong Jin
AU - Sirgy, M. Joseph
PY - 2004/6
Y1 - 2004/6
N2 - This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm's other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL marketing, while the preservation of the well-being of the firm's other stakeholders is referred to as the nonmaleficence component. The authors propose that the consequences of marketing beneficence and nonmaleficence are high levels of customer well-being, customer trust and commitment, and positive corporate image and company goodwill. They also propose that the beneficent and nonmaleficent components of QOL marketing are influenced by a set of environmental factors, organizational factors, and individual factors.
AB - This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm's other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL marketing, while the preservation of the well-being of the firm's other stakeholders is referred to as the nonmaleficence component. The authors propose that the consequences of marketing beneficence and nonmaleficence are high levels of customer well-being, customer trust and commitment, and positive corporate image and company goodwill. They also propose that the beneficent and nonmaleficent components of QOL marketing are influenced by a set of environmental factors, organizational factors, and individual factors.
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U2 - 10.1177/0276146704263922
DO - 10.1177/0276146704263922
M3 - Article
AN - SCOPUS:84990350732
VL - 24
SP - 44
EP - 58
JO - Journal of Macromarketing
JF - Journal of Macromarketing
SN - 0276-1467
IS - 1
ER -