R&D partner selection in ICT industry associated with platform technology dominance

Bo Kyeong Lee, Yoon Seong Kim, So Young Sohn

Research output: Contribution to journalArticle

Abstract

In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer's purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to strategic behaviour theory. We utilise an adaptive conjoint analysis to determine the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting the R&D partner. Moreover, the significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned.

Original languageEnglish
Pages (from-to)292-309
Number of pages18
JournalInternational Journal of Technoentrepreneurship
Volume3
Issue number4
DOIs
Publication statusPublished - 2017 Jan 1

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Communication
Industry
Partner selection
Information and communication technology
Managers
Lead
Suppliers
Network externalities
Increasing returns
Relative importance
Purchase decision
Strategic behavior
Conjoint analysis

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

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R&D partner selection in ICT industry associated with platform technology dominance. / Lee, Bo Kyeong; Kim, Yoon Seong; Sohn, So Young.

In: International Journal of Technoentrepreneurship, Vol. 3, No. 4, 01.01.2017, p. 292-309.

Research output: Contribution to journalArticle

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