Abstract
In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer's purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to strategic behaviour theory. We utilise an adaptive conjoint analysis to determine the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting the R&D partner. Moreover, the significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned.
| Original language | English |
|---|---|
| Pages (from-to) | 292-309 |
| Number of pages | 18 |
| Journal | International Journal of Technoentrepreneurship |
| Volume | 3 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2017 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation
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R&D partner selection in ICT industry associated with platform technology dominance. / Lee, Bo Kyeong; Kim, Yoon Seong; Sohn, So Young.
In: International Journal of Technoentrepreneurship, Vol. 3, No. 4, 01.01.2017, p. 292-309.Research output: Contribution to journal › Article
TY - JOUR
T1 - R&D partner selection in ICT industry associated with platform technology dominance
AU - Lee, Bo Kyeong
AU - Kim, Yoon Seong
AU - Sohn, So Young
PY - 2017/1/1
Y1 - 2017/1/1
N2 - In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer's purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to strategic behaviour theory. We utilise an adaptive conjoint analysis to determine the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting the R&D partner. Moreover, the significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned.
AB - In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer's purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to strategic behaviour theory. We utilise an adaptive conjoint analysis to determine the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting the R&D partner. Moreover, the significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned.
UR - http://www.scopus.com/inward/record.url?scp=85045453319&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85045453319&partnerID=8YFLogxK
U2 - 10.1504/IJTE.2017.091003
DO - 10.1504/IJTE.2017.091003
M3 - Article
AN - SCOPUS:85045453319
VL - 3
SP - 292
EP - 309
JO - International Journal of Technoentrepreneurship
JF - International Journal of Technoentrepreneurship
SN - 1746-5370
IS - 4
ER -