In information and communication technology (ICT) areas, dominated platform technologies give significant influences on customer's purchase decision. Therefore, the success of ICT product/service depends on platform technologies. Eventually firms having accumulated knowledge about platform technologies would be preferred as R&D partners according to strategic behaviour theory. We utilise an adaptive conjoint analysis to determine the relative importance of various attributes representing platform technology dominance. The results derived from the preferences of R&D managers show that the network externalities are the most important attribute in selecting the R&D partner. Moreover, the significance of increasing returns to adoption, attracting complementary suppliers and building an early lead follow in the order as mentioned.
Bibliographical noteFunding Information:
This work was supported by National Research Foundation of Korea (NRF) grant funded by the Korea government (MSIP) (2016R1A2A1A05005270).
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation