Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

Joon Woo Yoo; Junsung Park; Jong Ho Lee; Heejun Park

doi:10.1007/s11628-021-00476-3

Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

Joon Woo Yoo, Junsung Park, Jong Ho Lee, Heejun Park

Department of Industrial Engineering

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Abstract

The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples’ traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.

Original language	English
Pages (from-to)	557-580
Number of pages	24
Journal	Service Business
Volume	16
Issue number	3
DOIs	https://doi.org/10.1007/s11628-021-00476-3
Publication status	Published - 2022 Sept

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.

All Science Journal Classification (ASJC) codes

Business and International Management
Strategy and Management

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10.1007/s11628-021-00476-3

Cite this

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abstract = "The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples{\textquoteright} traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.",

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AB - The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples’ traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.

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Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

Abstract

Bibliographical note

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